To provide basic and theoretical concepts for the executive to be able to understand the economic information that he or she receives every day from the different communication media (newspapers, radio and TV) so that he or she can analyze its environment for a better decision making.

To present the basic financial concepts every manager, from any area and from any background, needs to know to read and analyze financial information in order to understand the overall situation of the company.

To use the information of the company’s financial statements as well as its financial ratios to determine the overall situation of the company in order to determine a reference of the firm’s structure, solvency, liquidity, profitability, its cash flow generation and an analysis of the economic value creation in the firm (EVA®).

To understand the way to measure the profitability in a business and its value creation (EVA®), analyzing the elements that can help create economic value in the firm in order to implement the adequate strategies.

To provide the knowledge regarding the financial evaluation tools and its use to make the right selection on a capital budgeting decision, as well as in any long term decision, either investment or financing.

To provide the knowledge regarding the basics on how to determine the economic value of a running business. This seminar starts with valuation tools, the cost of capital concept and the free cash flow determination.

To provide financial mathematic tools for the analysis of investment and financing decisions.

To provide tools for the managerial decision making based on the identification and analysis of the relevant information of cost and budget accounting.

To provide participants with the foundations and general methodology to prepare a strategic plan, in order to have them understanding the management of a business, as well as to lead them to get an strategic management vision of their own business unit.